Former Google ads head brings ads-free search engine to Europe

Neeva, an ad-free search engine launched in 2021 by a former engineer and executive best known for spearheading Google’s advertising tech business, is about to land in Europe.

The Mountain View, California-based company officially launched a subscription-only search engine in its domestic U.S. market in June 2021, later going on to add a free “basic” tier to the mix with certain restrictions in place. In the intervening months, Neeva said it has amassed more than 600,000 users, the vast majority of which are on a free plan, and now the company is looking to markets farther afield in search of growth.

While it’s yet to set up a formal European hub, choosing instead to steer the ship from 5,000 miles away on the U.S. West Coast, Neevia is switching on its proverbial lights in the U.K., France, and Germany.